Executive Summary Notes and Example

This is an exmaple that my BUAD 301 professor gave me and my group to follow for an executive summary. We ended up with an A+ on the final report and it was partially due to following this outline. The executive summary should be completed at the end of the report while we are compiling a final draft so that we know exactly what information to put into it.

*Notes*
The executive summary should be 4 paragraphs.

Paragraph 1 should be an overview, a little background on the company.

Paragraph 2 should be some of the companies strengths, and specifically what they are and why.

Paragraph 3 should be some suggestions on how to better grow the company and what policies could be changed to help further benefit the company. Give a couple of recommendations.

Paragraph 4 should be a recommendation (based on the solutions given in paragraph 3) that is best for the company. The trick is to put as much detail as we can but also keep it short and to the point.

Example:

          Titan Square offers a great opportunity for growing new businesses on the existing California State University, Fullerton, property. Titan Square will be built on the big empty land at the corner of Chapman Avenue and Commonwealth Avenue. It will provide many services and entertainment for residents in this neighborhood as well as for CSUF students and the local community. According to the 2010 census, the population in Fullerton is about 126,003 people. There are many apartments and businesses around the Titan Square area. The population of CSUF is now reaching close to 40,000 students. With this potential, Titan Square would give hope to adding a new life to this area and help improve the economy for Fullerton.

          Titan Square will be a place for all. It will provide services for both old and young people, students and employees, residents and commuters. Right now, there are only several restaurants and sandwich stores in this area such as Togo’s, Chipotle and a Thai restaurant so that there aren’t many choices, especially for students who are from different cultures. The primary market research conducted for this paper shows that 27 out of 46 people wish to have a restaurant where they can sit down, and a place which offers many alternatives along with a comfortable atmosphere for them to enjoy. Moreover, 15 out of 46 people have to travel 10 to 25 miles every day to come to Fullerton, so they would also like to have gas station nearby which could take care of their cars while they are at work or school.

          Therefore, to fulfill the current demands, the plans are to build an auto service center, multiple restaurants, a coin laundry shop and a 24-hour fitness facility. With the auto service center, people will be able to take better care of their cars as they commute to Fullerton. Students and employees especially can save time, because the service center will offer free air checks and other complementary amenities so students can maintain their cars more effectively and efficiently. People also will now have more choices to eat. They can have either Chinese food or Japanese food at one place when they come to the Todai restaurant. At a 24-hour fitness center, older people can join yoga classes, or young people can exercise to release their stress and build up healthy bodies. The coin laundry store is available for the residents who live in the apartments. It adds another accommodation to this area.


          Building Titan Square is based on the people’s needs. As a result, Titan Square would bring a new life to Fullerton. In the next three years, it will be busy businesses and a popular place. It is expected that Titan Square will bring up to 5% additional tax revenue to the city every year and encourage investors to further develop the local area and in turn, help support the community.