Environmental Analysis Draft--- Please help revise if its needed.

Technological Forces

Kids Crest Toothpaste is created with the most up-to-date equipment. There hasn't been a newly advanced production system created in the recent years, but the technology being used is sufficient to make a market leading product. In the production of its toothpastes, a vat is used to combine all of the ingredients inside of the toothpaste and mixed together. Next, the individual tubes that the toothpaste is eventually put into is placed underneath a machine that blows all of the dust particles out. This ensures that the product inside of the tube is only quality toothpaste. When the tube is cleaned, toothpaste is moved from the vat through a system that pumps the toothpaste into the tubes. When filled, the toothpaste is sealed and placed into boxes that eventually will be shipped.

Crest’s toothpastes are made with quality ingredients and are known for one of their main ingredients: Fluoride. Fluoride is what pushed Crest above the other competitors. However, a recent finding suggests that Fluoride is not healthy for kids under the age of two to be using. On Crest’s website, it shows that these young children shouldn't be using this toothpaste, but when they are older, Fluoride toothpaste will be beneficial. For these children under the age of two, Fluoride being used too frequently or too much in one brush can cause a condition called Fluorosis, which is a condition that will produce white spots on a child’s adult teeth when they age (Baby Center).

Social Forces

Crest has a brand name that everyone knows and it is important to Crest that it stays that way. In today’s modern age, social media is of great influence in how well a company does. With this it is important for Crest to maintain its image on all social media outlets. Twitter, Facebook, Instagram, Amazon, eBay, and other main hubs for social media persuade a potential customer’s experience and whether or not they will choose a product or company. A customer’s comments can damage a company’s image extremely quick if a company doesn’t respond to the concerns made apparent. Crest is available on all of these outlets and they have shown constantly that they care by responding to the people who have concerns with Crest’s products and services. Crest has a FAQs page on their website that also addresses all of the main and minor concerns that have been brought to the company’s attention. Social media is of great concern to the business’s survival.

With social media in mind, to help promote Crest, it needs to place promotions, coupons, and deals on all of these outlets. These deals can be exclusive for those who joined the social media hub or not. Either way, placing deals and coupons on the hubs will drive the customer to use them and buy its products. Along with these deals, updating customers or future customers on the products that Crest Kids has to offer and what new products are in the works, helps the consumer become informed about Crest.

In order to promote Crest better, the company needs to continue advertising their products in the most effective places. A brick-and-mortar business that would produce sales in the Kids Crest toothpaste is a dentist office for children. Having the dentist give a child a Crest Kids toothpaste to use at home will show the parents that their child wants that brand of toothpaste. Also, Crest needs to place advertisements on all child related TV channels and major news channels. The child related TV channels will put the product in the mind of the child, which will make them more likely to ask for that brand from their parents and it will instill it in them for when they are older and choosing a toothpaste for themselves. As for main news channels, parents are more likely to see the brand as something they will want to buy their children.

"Crest Kids Dental Hygiene Products." Crest Kids' Dental Hygiene Products. Crest, n.d. Web. 30 July 2014.

"How Products Are Made." How Toothpaste Is Made. N.p., n.d. Web. 30 July 2014.
BabyCenter Medical Advisory Board. "Tooth Care for Children."BabyCenter. BabyCenter, L.L.C., 2014. Web. 30 July 2014.