Really Good Background Information About Crest Toothpaste

Information for the outline:

Environmental Analysis:

Write a paragraph here

Target Markets:

Stores: main grocery stores

Geographical location: mainly largely populated areas including Europe, Russia, and North America.

http://www.crest.com/about-crest/crest-heritage.aspx Use this information to write some of these sections.

Current Marketing Objectives and Performance:

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SWOT Analysis:

Strengths -

1) We make kickass toothpaste - rephrase later

2) We were the first to create and include the use of flouride in toothpaste which allows continuous royalties from anyone using flouride as well.

3) Check the documents that Alec sent

Weaknesses -

1) Check the documents that Alec sent

2) Colgate is able “focus” on Colgate, whereas Procter and Gamble has multiple brands to focus on and not able to prioritize as well as Colgate due to the fact that they are their own brand.

3) We lost 13% market share in just a couple of years.

4) most of the crest products are either mature or declining within the product life cycle. Thus new products are constantly being introduced.

Opportunities -

1) kids version of white strips

2) Check the documents that Alec sent

3) Market to the current generation and invest in the youth of today so that in the future we will be able to take a portion of the market share back. 

4) since we are a larger company and own multiple brands that bring in enormous amounts of capital we also have the ability to invest more in research and development.

Threats -

1) Colgate is a massive threat

2) Check the documents that Alec sent